Journey, by Meir Sadan

In collaboration with Lily Azar & Designit

A layered type system developed for a brand identity project (uninitiated). The typeface, created for titles and display purposes, conveys the idea of a journey ("point to point"). In a playful nod to Gerrit Noordzij's seminal work, The Theory of the Stroke, the neo-grotesque letterforms are attempted to be mapped back to their imaginary calligraphic strokes.

To put the typeface into practice, I created a web-based interface for setting texts in the various styles, and output bitmap and vector files for use in the client's materials.

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